Improve your Google ranking. With up-to-date know-how in search engine optimization marketing. Become a SEO expert in just 6 months – independent of location & part-time.
Top continuing education for marketing masters. Because knowledge pays off. Apply now & start anytime!
Professional online marketing is mandatory for companies in the digital age. If you want to secure a top Google ranking, you have to continuously optimize your performance. A decisive factor in this is effective SEO marketing.
Only with the right expertise can you reach the top positions. Top career opportunities for SEO specialists!
This CAS SEO course is aimed at professionals and managers in marketing, product management or advertising who wish to continue their education without interrupting their professional practice.
This certificate online course provides you with practical know-how of search engine optimization within the framework of various modules in order to improve organic rankings.
In addition, you will learn the most important aspects of search engine advertising, namely planning, placement and evaluation. You will also gain up-to-date knowledge of digital search engine marketing tools and algorithms.
Examination requirements include working on high-quality Harvard case studies and writing a 30-page CAS thesis.
The CAS course is offered both separately and as part of an MBA and Master program, respectively.
