Looking for a cutting-edge further training in marketing? Then this CAS online course is just what you need.
Explore the world of digital marketing – from social media to email & content marketing. Flexible in terms of location and time. Adapt your studies to your professional life. Start any time!
In the digital age, the marketing and communications industry is changing at breakneck speed. If you want to survive and thrive in this fast-paced environment, you have to adapt to the changing circumstances.
In this practice-oriented online training course, you will gain a fundamental understanding of digital trends, technologies, tools and opportunities in modern marketing.
The continuing education online course is aimed at professional practitioners working in marketing jobs or related fields such as advertising, media, and communications who want to acquire digital marketing know-how or deepen their existing knowledge.
In this digital marketing course, you will receive a compact introduction to the world of digital marketing.
After a general overview of the basic operating principles that underlie the digital sector, you'll learn about key tools such as email and content marketing and their importance in the traditional marketing mix.
Using authentic practical examples and case studies, the course enables you to strategically design and implement digital marketing activities such as online campaigns, but also to measure and optimize them.
The learning content is consolidated within the framework of a final CAS thesis.
The Mobile & Digital Marketing course can be taken individually or credited towards the corresponding MBA program.
